Love where you live is my local collection. There’s a lot to love about our part of Yorkshire.
One of the things I’ve concentrated on is our urban landscape. Huge icons of past building booms are all around us, like seeing our past fashion decisions in a photo album. Is that really who we were?
I’ve never been a big fan of the twiddliest fussiest Victorian styles that were fashionable when many of our landmarks were built, so I made them my own by capturing their essence in a simpler graphic form.
I want to bring something new to them in a way a photograph couldn’t add. By picking and choosing which aspects to capture, a building becomes an icon. A brand for where you live. A public community brand.
These landmarks earned their place in our hearts over decades. We reuse them and reinterpret what they mean. My Bradford City Hall design means pride in our football team to some, defiant pride in Bradford itself to others. Leeds Corn Exchange embodies high fashion, celebrating indie living, teen culture… all at once.
Wearing a local landmark is a way of branding ourselves. Sharing our ownership of these landmarks. So if my rock what you’ve got range is designed to make it easier to live green, love where you live is here to help us love local.
A bit about how they’re made…
All my t-shirts are organic cotton and made to WRAP standards. WRAP is an international system of independent audit and no notice inspections to make sure abuses do not take place where the t-shirts are made. It’s the best assurance I can find that my t-shirts are free from the poor treatment and abuses found in many high street products.
My mugs are printed by a local independent designer, Neil Taylor of Sci-Art Images. My badges are printed locally by a young indie print company Awesome Merchandise.
I create my designs digitally, which lets me get badges and mugs printed, but then hand cut an acetate stencil, each design taking 2-3 hours to cut accurately. I use my stencils, along with an “eco” water based fabric paint, to screen print designs onto the t-shirts, waiting for them to dry before sealing the paint with an iron.